When you surround yourself with a digital marketing team that you know you can rely on, advice from third parties becomes less necessary. No matter which vertical you are in, there will always be people in your ear.
The bottom line is, you don’t need to take everyone’s opinion into account. Sure, it’s essential to stay up on all the new trends. But, it is decidedly more important to surround yourself with a reliable team. This way, you can be steered in the right direction without getting too caught up in the details.
Stay familiar with whats going on in your industry but most importantly keep your circle small. As they say, too many chefs spoil the broth.