Changing the Way Consumers See Recessions w/Steve Harney

Consumers and agents alike are constantly being told about market changes, and it’s causing considerable panic. Are the inevitable shifts necessarily bad for the real estate business and its customers? How can we change the perception of market shifts? On this episode, Founder and Chief Content Creator at Keeping Current Matters, Steve Harney, shares how to stop panic in its tracks. 

Calm down, sit down, think, plan and act. -Steve Harney

 

Takeaways + Tactics 

• Change is not necessarily a bad thing, but most people fear the unknown. Stop thinking in negative terms by looking at the word ‘change’ differently. 
  
  
• Realtors are the ones who can inform consumers that market shifts don’t spell disaster. We need to set the consumer’s mind at ease, and we have the knowledge to do so.
  
  
• We need to educate ourselves on recessions and market shifts so that we can give our consumers the most accurate information possible. This will help us build trust.
  

At the start of the episode, we learnt that panic on behalf of the agent can have far-reaching negative impact. With that being said, it’s important that as real estate professionals, we don’t allow ourselves to be swayed. Panic usually leads to paralysis, which can have a devastating effect on the market.

We also discussed; 

• Why we should always be ready to explain what changes entail
• How to prepare conversations about market shifts
• How loading our social media with informative content can position us as industry leaders
  
  

Changes in the real estate industry are inevitable, and a recession seems likely. However, that doesn’t mean a disaster is imminent. As real estate professionals, it’s up to us to educate ourselves on the shifts so we can share that information with our clients. We are the only ones who can set the consumer’s mind at ease: let’s change their perception of change and get them to start believing the shift can be a gift. 

 

Guest Bio- 

Steve Harney is the Founder and Chief Content Creator at Keeping Current Matters, a monthly informational presentation for top professionals. Steve has over 25 years of experience in real estate, and has dedicated his life to the home industry. Steve has been recognized as one of the 100 Most Influential Leaders in Real Estate by Inman News and is listed as one of the 200 Most Powerful People in Real Estate by the Swanepoel Organization. He is regularly quoted in news sources including, among others, The U.S. News & World Report, MSN Money, The Chicago Tribune and The Los Angeles Times.

 

To find out more about Steve and KCM, visit 

https://www.keepingcurrentmatters.com/ 

https://www.keepingcurrentmatters.com/steveharney/

https://www.linkedin.com/in/steveharneyinc/

 

And for a 14-day free trial, visit Trykcm.com