Hindu prestige is one of the BJP’s main poll planks in Ayodhya, but the Hindutva agenda is not necessarily an electoral slam-dunk even in Ram Janmabhoomi.
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https://theprint.in/india/time-to-vote-for-ram-bjp-plays-hindutva-card-in-ayodhya-as-it-fights-anti-incumbency/835755/