Recessions can be terrifying for business owners. You may be wondering, how can I continue to run my business through an economic downturn? Do I have to lower my prices? Will I lose clients? Don’t fret - Austin-based interior designer Laura Pankonien is here to discuss how she successfully runs her design and construction firm during a recession, plus how she managed to start her business during the 2008 recession. Laura shares some “recession proof" strategies to keep clients coming even with lowered budgets. Stay tuned!
Laura Pankonien is an Austin-based interior designer and founder of design and construction firm The Pankonien Group (TPG). Through her 16 years in business, Laura has made a name for herself through her full-scale home projects as well as kitchen projects, becoming known as a go-to kitchen designer in the region. In 2022, Laura opened Austin’s first curated homewares store of its kind—Bleu by TPG—in Davenport Village. She has been featured in Southern Living, House Beautiful, BHG, and more.
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📲CONNECT with Laura:
The Pankonien Group: https://www.instagram.com/thepankoniengroup/
bleu (Laura's Showroom): https://www.instagram.com/bleubytpg/?hl=en
📲CONNECT with Darla:
Darla’s Interior Design Website: https://darlapowell.com/
Instagram: https://www.instagram.com/thedarlapowell
📚Resources & People Mentioned:
Wingnut Academy is LIVE: https://wingnutsocial.com/wingnut-academy/
"The Enneagram" by Helen Palmer
"Rocket Fuel: The One Essential Combination That Will Get You More of What You Want from Your Business" by Gino Wickman
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It’s Time to Tackle Renovation Projects with Renée Biery - Episode 251
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Abbi Perets: How to Write Email Marketing Campaigns that Get Read - Episode 244
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REPLAY: Up-Level Your Social Media Marketing with Pinterest [Kate Ahl] - Episode 242
Kate Doster’s Attention-Grabbing Email Marketing Strategies - Episode 241
Business Coach Desi Creswell Shares How to Build Trust in Yourself - Episode 240
How Brett + Giselle Sugerman Found Phenomenal Success on Instagram - Episode 239
Pivot Your Business with a Strategic Business Coach [Like Michele Williams] - Episode 238
Kathleen Jennison’s 7-Step Cheat Sheet for New Interior Designers - Episode 237
How to Balance your Marriage + Business + Self [with LMFT Amber Hawley] - Episode 236
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