Business:Management & Marketing
A bit about Jeffrey and Yext:
I serve as our Global Chief Marketing Officer and we are the leading digital knowledge management platform with a mission to give companies control over their brand experience across the entire digital universe of maps, apps, search engines, voice assistance, and other intelligence services that are driving consumer-discovery decision and actions a day, so in practice, that means that a customer of ours like Arby's manages their brick-and-mortar location information, store hours, menus, other types of information that consumers are looking for on mobile devices and other services insures that that is correct. Not just across the third-party ecosystem, but also across their own website.
Jeffrey will speak to what are some of the biggest challenges he sees in B2B marketing and sales from an integrated brand experience and from his own experience working with clients or even as a consumer or a B2B customer himself. Brian asks "What do you see out there and what are some of your ideas and how do you approach that?" Listen in to hear great insights.
How Sales Leaders Can Get More Out of Their Salespeople - Keenan and Heinz
Selling with Spears: Account-Based Sales Development Best Practices with Jamie Shanks
Baseball and B2B: Sales Lessons from the Seattle Mariners
The State of ABM in 2019: Stay Ahead & Drive Revenue Impact
The Hidden Inefficiencies that are Killing Your Sales Workflow and Conversion Rates
Outbound Lives: Take Control of your Pipeline and Beat Your Competitors to Market
Hitting Your Number and Doing it the Right Way: This and More Advice from Workfront CEO Alex Shootman
How to Set Hundreds of Appointments with No Cold Calling (Here’s How Guidant Financial Does It)
Is Failure Your Friend? How One CEO Uses Failure as an Asset and Opportunity
How Lifelong Learning Plus Humility Can Lead to Marketing Success
Can Knuckle-Dragging Salespeople Still Succeed?
What’s Your Growth IQ? What it Means and Why it’s Important to Your Success
Hear Jim Ninivaggi Define Sales Enablement in a 5 Minute Podcast with Matt Heinz
Lessons From the Sales 1%: How They Do It (and How You Can Too)
The Agony and Ecstasy of Annual Budgeting and Planning (Seriously!)
How to Optimize Reviews to Accelerate Sales for Your B2B Products
Is AI Real or Vaporware? Hard Questions and Hard Answers
Cerebral Selling: How Science, Art and Metrics Combine to Exceed Your Sales Quota
Can You Be Good Enough?
When Hiring Marketers Choose Athletes Over Experts
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