A bit about Jeffrey and Yext:
I serve as our Global Chief Marketing Officer and we are the leading digital knowledge management platform with a mission to give companies control over their brand experience across the entire digital universe of maps, apps, search engines, voice assistance, and other intelligence services that are driving consumer-discovery decision and actions a day, so in practice, that means that a customer of ours like Arby's manages their brick-and-mortar location information, store hours, menus, other types of information that consumers are looking for on mobile devices and other services insures that that is correct. Not just across the third-party ecosystem, but also across their own website.
Jeffrey will speak to what are some of the biggest challenges he sees in B2B marketing and sales from an integrated brand experience and from his own experience working with clients or even as a consumer or a B2B customer himself. Brian asks "What do you see out there and what are some of your ideas and how do you approach that?" Listen in to hear great insights.
What B2B Marketing and Hall & Oates Have in Common
Part User Conference, Part Woodstock. Would it Work Online?
Is Outbound the New Normal? How Prospecting has Changed in 2020
Multichannel Marketing Best Practices and Success Stories
Actions Sales Leaders Need to Take in a Recession
Creating a Predictable Pipeline with Special Guest, Cheri Keith
Wanna Be CMO of a B2B Travel Company Right Now? Here’s How One is Pivoting and Winning
How Design Thinking Can Help You Sell More
Best Practices for Managing the B2B Prospect Exeperience
Successful Event Pivots: Best Practices and Lessons from Will Curran
What Cognitive Behavioral Therapy Has to do with Sales, Rollow-Up and Emotional Connections
Learn How Personal Branding Can Have an Impact on Personal Selling
How to Personalize ABM: A Blueprint for Sales Executives
Your most important sales meetings just went virtual. How do you differentiate and still win?
What’s Old is New (Again): Timeless (and Pandemic-Proof) Sales Advice from Joanne Black
“You’re Hired, Just in Time for a Pandemic!”
Brand Management in Uncertain Times
Reinventing Events and Social Hackathons: Innovative Ideas with Corey McCarthy
What’s your Noble Sales Purpose? Best Practices from Lisa McLeod
Selling with Empathy and Integrity (Right Now and Always)
Marketing School - Digital Marketing and Online Marketing Tips
Social Media Marketing Podcast
Online Marketing Made Easy with Amy Porterfield
The KIAI Marketing Secrets's Podcast
Marketing Your Business - Marketing Strategies for Business Owners