Using the Whole Whale - A Nonprofit Podcast
Business:Non-Profit
We interview Dr Margaret Faulkner, Senior Research Associate, Ehrenberg-Bass Institute for Marketing science at the business school, in the University of South Australia. Margaret’s primary areas of expertise and research are in measuring consumer-based brand equity and advertising effectiveness, with a focus on tracking brand health and the effectiveness of marketing efforts. Her research in the not-for-profit sector shows the importance of the laws of growth for all brands.
Is it always better to focus on retaining customers at the expense of new ones?
230:(news) Redistricting Battles & Thinning Girl Scout Cookie sales
229: What I learned in 5 Years at Whole Whale: Meredith Esquivel
228:(news) SCOTUS Deciding on Donor Privacy & Marijuana Funding for Nonprofits
227:(news) Homeless Hotels & Nonprofit Jobs Rise
226: The Social Policy of Homelessness
225:(news) Fraud to the left, Fraud to the right
224: How to 10x $ to Build Inclusive Affordable Housing
223:(news) Capitol Riot Fundraising & Good Econ Signals For NGOs
222:(news) Restrictive Voting, #StopAsianHate, & DAFS
221: Making sense of Facebook Tracking vs IOS 14
220: How Issue Voter is shifting the focus
219: (news) NYC and ICE need to spend millions for nonprofit support
218: (news) $1B Stimulus for AmeriCorps + Rise in Giving Trend
217: Managing Cash Flow Through Crisis - GrowthForce
216:(news) $61k for a tent and what $1.9T stimulus means for nonprofits
215:(news) Are billionaire gifts really gifts, and how nonprofits may be the future of news.
214:(news) Nonprofit Revenge Giving for Rush Limbaugh & Nonprofit Job Trends
213: (news)GoFundMe Charity shutting down, CEOs resigned and removed
212: (news) Abuse At Homeless Shelter, Racketeering, and Puppy Bowl helps shelters
211: (news) Nonprofit Job losses, Giving Blck and Money making mittens
Join Podbean Ads Marketplace and connect with engaged listeners.
Advertise Today
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Social Dallas Podcast
Advocacy Scoop Podcast
Change Church Podcast
The Biz of Nonprofit Consultants
Nonprofits Are Messy: Lessons in Leadership | Fundraising | Board Development | Communications