Using the Whole Whale - A Nonprofit Podcast
Business:Non-Profit
We interview Dr Margaret Faulkner, Senior Research Associate, Ehrenberg-Bass Institute for Marketing science at the business school, in the University of South Australia. Margaret’s primary areas of expertise and research are in measuring consumer-based brand equity and advertising effectiveness, with a focus on tracking brand health and the effectiveness of marketing efforts. Her research in the not-for-profit sector shows the importance of the laws of growth for all brands.
Is it always better to focus on retaining customers at the expense of new ones?
Giving Tuesday Misses the Mark with $3.1B - what happened? (news)
#GivingTuesday (News) & What happens when Nonprofit boards fail?
Nonprofit Board Fires OpenAI CEO (news)
5 Biggest Mistakes Made in Strategic Planning | GraceSocialSector.com
70% of People Distrust this... (news)
$2B FINE for #rollingcoal & Mr. Beast Builds Wells (news)
Only 15% of Nonprofit Employees Took Advantage of this (news)
(news) Can a 100-year-old NGO Go Digital & What is Dickipedia?
Why Fiscal Sponsorships are the smartest way to start a nopnrofit
Why Gov Shutdowns Hurt Nonprofits (news)
How GPT Ruins the RFP Process & How to Solve
(news) War Breaks Out In Irsael & GivingTuesday Predictions
NYC Floods Underscore Lack of Climate Resilience In America’s Biggest City (news)
Lithium Reserves Pit Climate Resilience Against Indigenous Calls To Protect Land (news)
Climate Protests, Ashton Kutcher resigns, and FB Fundraising updates (news)
Day of Service for 9/11 & Pay Gap at Nonprofits (news)
Elon Musk blames Anti-Defamation League For... (news)
From Dark Money to Digital Petitions: Reclaiming Government With Tech | MapLight.org
60 Years after a Dream (news)
Who are YOUR people? What is THEIR journey? | The Open Lines Marketing Framework
Join Podbean Ads Marketplace and connect with engaged listeners.
Advertise Today
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Social Dallas Podcast
Six Degrees with Kevin Bacon
Change Church Podcast
Digital Islamic Reminder
Nonprofits Are Messy: Lessons in Leadership | Fundraising | Board Development | Communications