Using the Whole Whale - A Nonprofit Podcast
Business:Non-Profit
We interview Dr Margaret Faulkner, Senior Research Associate, Ehrenberg-Bass Institute for Marketing science at the business school, in the University of South Australia. Margaret’s primary areas of expertise and research are in measuring consumer-based brand equity and advertising effectiveness, with a focus on tracking brand health and the effectiveness of marketing efforts. Her research in the not-for-profit sector shows the importance of the laws of growth for all brands.
Is it always better to focus on retaining customers at the expense of new ones?
Patagonia Goes ALL-IN on Nonprofits (news)
Nonprofits Recognize Anniversary of September 11th Attacks (news)
Donate Now, Pay Later Explained by B Generous
GOP Senate Ads Fail & NAACP NC Loses Nonprofit Status (news)
Public Service & Student Debt Forgiveness (news)
What is SHADOW moderation & how is it silencing speech?
$1.6B Donation to Conservative Nonprofit (news)
Historic Environmental Bill Passes! (news)
No Amnesty for NGO Report on Ukraine (news)
Trevor Project CEO Scrutiny for Past Pharma Consulting (news)
What does a unified NGO rating system look like? (news)
Surprising Fundraising Facts from Classy.org
988 Hotline is LIVE! NGOs should be ready (news)
Nonprofit (C)4s Get Ready for Midterms (news)
National Volunteer Shortage Threatens Stability of NGOs (news)
Roe v. Wade Repeal Upends Nearly 50 Years Of Constitutional Abortion Protection (news)
Did DAFs Just Lose $38 billion? (news)
Brookings Institution President Resigns Amid FBI Probe (news)
Complexity of the Catholic Church & Roe v. Wade | CatholicsforChoice.org
Nonprofit Trust Drops 3% Survey Reveals (news)
Join Podbean Ads Marketplace and connect with engaged listeners.
Advertise Today
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Social Dallas Podcast
Six Degrees with Kevin Bacon
Change Church Podcast
Digital Islamic Reminder
Nonprofits Are Messy: Lessons in Leadership | Fundraising | Board Development | Communications