Using the Whole Whale - A Nonprofit Podcast
Business:Non-Profit
We interview Dr Margaret Faulkner, Senior Research Associate, Ehrenberg-Bass Institute for Marketing science at the business school, in the University of South Australia. Margaret’s primary areas of expertise and research are in measuring consumer-based brand equity and advertising effectiveness, with a focus on tracking brand health and the effectiveness of marketing efforts. Her research in the not-for-profit sector shows the importance of the laws of growth for all brands.
Is it always better to focus on retaining customers at the expense of new ones?
286: The Great U.S. Volunteer Shortage & CEO Transition at VolunteerMatch
285: (news) Don’t GoFundMe in Canada & Crisis at Textline Around Data Sharing
284: The Case for Crypto Donations - The Giving Block
282: (news) Nonprofits VS Spyware & National Blood Shortage
282: (news) NGO Capital for Capital Rioters & Red Cross Hack
281: (news) Thousands Serve on MLK Day & A Classy Acquisition
279: (news) PE Firm Acquires Nonprofit Tech & PEW 2021 Data
278: The Hidden Cost of COVID on Children Who Lose Parents
278: (news) Nonprofits Salary Struggles & Franklin A. Thomas Legacy
277: Predictions for Nonprofits in 2022
276: (news) log4j Nightmare Before Nonprofit Christmas & Jobs Report
275: (news) ‘Troll Philanthropy‘ and For-Profit Activism
274: The rise of remote fundraising through the pandemic with atlasGO
273: GivingTuesday up 9% & Clinton Foundation Down 75%
272: How much should nonprofits budget for ads? The Nonprofit Ad Study
271: (news) Beware #GivingTuesday scams & Toy inflation impact
270: #GivingTuesday updates & Donor Trust Report
269: How to adjust Google Ad Grant Campaigns for EOY
268: (news) Inflation hits pantries & $3B prediction for #GivingTuesday
267: (news) Infrastructure $ for Nonprofits & COP26 Pledge Updates
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Nonprofits Are Messy: Lessons in Leadership | Fundraising | Board Development | Communications