AI continues to grow as a popular buzzword in the world of marketing but few marketers actually know how artificial intelligence can be applied to marketing and the kind of impact it is having. Dan Faggella, CEO of Emerj, is a subject matter expert when it comes to AI and he joins me in this episode to talk about the driving forces behind artificial intelligence and its implications in marketing. Listen as we talk about where marketers can go to access AI tools and technologies, what CMOs should be considering when it comes to adopting AI and machine learning, and how to stay ahead of the curve in successfully leveraging AI.
Learn more about machine learning and AI for marketing in this post by Emerj: https://emerj.com/ai-market-research/machine-learning-marketing/
#97 Creating Customers with Word of Mouth
#96 Making Your Marketing Communication More Personalized
#95 Understanding the Dynamic Between Sales and Marketing
#94 Gaining Massive Attention with Real-Time Marketing
#92 MarTech Monday: Leveraging the Power of Intent Data
#91 Creating Frictionless Content Experiences with PathFactory
#90 How a $6 Billion Company Undergoes Digital Transformation
#89 Going into Battle: Leveraging Feedback to Build Strong Relationships
#88 Looking to the Future: Embracing Change and Digital Transformation
#87 Creating Agents of Change (Part 1)
#86 Alternative Ways to Combat CRM Adoption
#85 Prioritizing Leads with Lead Scoring
#84 MarTech Monday: Engaging Leads with Artificial Intelligence
#83 Centralized or Decentralized: How to Structure Your Demand Center
#82 The Billion Dollar Man: An Interview with Russ Artzt
#81 Establishing Your Marketing Operations Priorities
#80 CMO Insights: How to Build a Powerful Brand Experience
#79 MarTech Monday: Breaking the Cycle of Dirty Data with ReachForce
#78 Driven to Success
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