Research Methods: Measuring How People Think - Mental Models and Causal Mapping
Management Research

Research Methods: Measuring How People Think - Mental Models and Causal Mapping

2023-09-03
Hello dear friends and listeners It's been a while since I published an episode on #researchmethods. But the time has come! And today, we are going to talk about how to #measure how people think. We can approach this "how people think" via mental models - a network of concepts related to the object or event of interest. What are the first things that come to your mind if you think of a "dog"? Write these words down. Ask somebody else the same question. Do you have identical lists of terms? Do they differ?...
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