We get bombarded with commercials and ads daily. Buy this thing. Check that item out. If the tactics were that simple, no company would go to the effort of creating mascots or telling unique stories to gain the attention of their potential customer base.
But we know that's part of what gains customer loyalty - a good story; a testimonial; some good word-of-mouth from recent buyers. Companies have to be able to tell a good story on top of making something useful.
So if a company tells us something that speaks into what they believe - how do we respond to that? We may enjoy what they make, but do we also endorse what they believe in too?
What do you think about that?
The Writer's Lens - E24: Science Fiction Writers - Innovators of Imagination? Or Dark Prophets?
The Writer's Lens - E23: We All Wish We Could Be The Hero
The Writer's Lens - E22: Good And Evil In Story
The Writer's Lens - E21: Worldviews, Ideas, And The Psychology Of Creating Stories...Now, Did You Get All That?
The Writer's Lens - E20: "Be Unique"; "Be Yourself"...Wait, What Does That Even Mean?
The Writer's Lens - E19: I Want What You Have; I Want To Do It Better; and I Want You To Fail
The Writer's Lens - E18: Do You Have Deadlines? Or Creative 'Checkpoints'?
The Writer's Lens - E17: Should We Separate Art From The Artist?
The Writer's Lens - E16: Who Is Rooting For You?
The Writer's Lens - E15: Can Writing Be Considered a Spiritual Experience?
The Writer's Lens - E14: Creatives and Their Priorities
The Writer's Lens - E13: Dinosaurs... Wait, What?
The Writer's Lens - Review: Red Rising Trilogy by Pierce Brown
The Writer's Lens - E12: How Story Affects Us - Part 2
The Writer's Lens - Review: Stranger Things, Season 2
The Writer's Lens - Interview 05: Brent McLaughlin, On the Importance of Journaling, Part 2
The Writer's Lens - Interview 05: Brent McLaughlin, On the Importance of Journaling, Part 1
The Writer's Lens - E11: Interview Decompression, aka Cool Things I've Learned
The Writer's Lens - Interview 04: Dr. Robert Snyder, "What is a Veteran, Anyway?"
The Writer's Lens - Interview 03: Daniel Luketic, entrepreneur
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