Alicia Williams, a marketing genius with a passion-infused go-getter personality is the co-founder and creative director at Aliste Marketing. She has collaborated with some of the biggest industry disruptors and executive powerhouses and emerged as a force to be reckoned with in the industry. Since 2008, she has been successfully building a collective of brilliant creatives, strategists, and specialists that produce a truly end-to-end marketing solution for established brands.
Discussion points -
Q1 - What sort of bogus misconception strategy you want to set the record straight on? 3:20
Q2 - You guys have a pretty targeted niche, so how did you find that? 5:15
Q3 - How do you identify which channels are the right fit? Are there some practical tools and tips that may give us the answer more objectively? 8:24
Q4- What are your thoughts on the reemergence of in-person events? 11:14
Q5 - Give us a couple of pointers on the practices that have been most effective for you in utilizing LinkedIn. What has it worked for you, and what do you love the most? 15:21
Q6 - How do you measure success on LinkedIn? Is there anything that you track that helps you decide? 18:30
Q7 - What is your origin story? Can you tell us how you got started? 20:00
Q8 - How do you pick your people? How do you vet that they're good? 25:25
Q9 - What are the tools that you are using? 33:22
Q10 - How do you see your agency going forward? 35:55
Q11 - How do you define your audience? And what is the good initiative for you when it comes to growth? 37:54
Q12 - What's exciting you about the future? 39:30
Q13 - What are your feelings about AI, and how you are approaching it? 41:02
Show notes -
Myth Busted - Being on every social media platform instead of just focusing on where your audience is and doing that platform really well.
Links -
LinkedIn: https://www.linkedin.com/in/aliste/
Instagram: https://www.instagram.com/alistemarketing/
Company website: https://alistemarketing.com/
Show Credits -
Host - Varun Bihani & Jessie Coan
Produced by Bobby Soni
Edited by Priyanka Sharma
Content by Aakash Damani, Yashika Neekhra, and Juhie Bhardwaj
The ‘Connectedness’ Piece - Todd Kaufman - Episode #39
Is Self Care Overrated? - Michael Kelly - Episode #38
Sales and Marketing Go Hand in Hand - Julia Becker Collins - Episode #37
The best decisions are ones that can always be reassessed - Brett Snyder - Episode #36
Why Marketing Is Still Underrated?- JC Grubbs - Episode #35
The Most Skilled Candidate isn’t Always the Right Candidate - Haley Stracher - Episode #34
Will SAAS Die in the Near Future?- Bob Armbrister - Episode #33
Adding Capacity to an Agency- Aaron M Welch - Episode #32
Design and Development are not Separate Disciplines. - Tamara Olson - Episode #31
To Teach is to Learn- Michael Marsiglia - Episode #30
How to spend time on your own brand? - Marc Acton - Episode #29
A proposal should not be to convince, it should be to confirm - Michael Lavista - Episode #28
Does agency size matter? - Ran Craycraft - Episode #027
Embracing Agile Culture for Business Success - Mike Stone - Episode #26
Finding Insights amid Information Overload - Ross Patrick - Agencies That Build #025
Fostering a Design Culture - Agencies That Build #24
Discipline: Key to Agency Growth - Jeremy Durant - Agencies That Build #023
Rethinking the American Dream - Nancy Lyons- Agencies That Build #022
UX in a Remote Culture - Erin Young - Agencies That Build #021
Acquisition 101 - Jeff Archibald - Agencies That Build #020
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