The Power of Habit Book by Charles Duhigg

The Power of Habit - Why We Do What We Do in Life and Business is a book by ⁠Charles Duhigg⁠, a ⁠New York Times⁠ reporter, published in February 2012 by ⁠Random House⁠. It explores the science behind habit creation and reformation. The book reached the best seller list for ⁠The New York Times⁠, ⁠Amazon.com⁠, and ⁠USA Today⁠. It was long listed for the ⁠Financial Times and McKinsey Business Book of the Year Award⁠ in 2012. The Habit loop is a neurological pattern that governs any habit. It consists of three elements: a cue, a routine, and a reward. Understanding these components can help in understanding how to change bad habits or form good ones. The habit loop is always started with a cue, a trigger that transfers the brain into a mode that automatically determines which habit to use. The heart of the habit is a mental, emotional, or physical routine. Finally there is a reward, which helps the brain determine if this particular loop is worth remembering for the future. In an article in The New York Times, Duhigg notes, "The cue and reward become neurologically intertwined until a sense of craving emerges". According to Duhigg, craving drives all habits and is essential in starting a new habit, or reshaping an old one. Duhigg describes how Procter and Gamble used research on the habit loop and its connection to cravings to develop the market for Febreze, a product that eliminates bad odors, to make a fortune.