Want to follow along with us on video? Click here to go to the Youtube version and see the slides!
Dr. Alan Weinstein, AKA, "Dr. Al", is one of Reed's mentors and best friends. In addition to that, he has an extensive background in healthcare as well as marketing. Interestingly, it's the marketing side of his background which is why we invited him on the show today!
Of the many things that go into health coaching businesses, it's often the business stuff that many c...
Want to follow along with us on video? Click here to go to the Youtube version and see the slides!
Dr. Alan Weinstein, AKA, "Dr. Al", is one of Reed's mentors and best friends. In addition to that, he has an extensive background in healthcare as well as marketing. Interestingly, it's the marketing side of his background which is why we invited him on the show today!
Of the many things that go into health coaching businesses, it's often the business stuff that many coaches are least looking forward to. That is, the average health coach LOVES talking about various dietary approaches, looking at and analyzing labs, as well as guiding people along their journey to new and improved health! However, when it comes to actually attracting those clients they otherwise love to work with, that part can get a bit messy.
In comes Dr. Al!
During this episode of The Health Detective Podcast, Dr. Al helps us understand the psychology behind why some clients say "Yes", and why others say "No". And, just to be clear, this does NOT MEAN this is an episode on how to sell people expensive health coaching packages that they DIDN'T NEED OR WEREN'T READY FOR. What we are referring to specifically in this episode is how to get people who you KNOW you can help and who you realize would be EXCELLENT for your program to say YES so that both you and the client can win.
Does all this sound good? Then the episode itself will sound even better! Listen now and let us know what you think or ask us questions by reaching out on Instagram @fdntraining.
About Dr. Al:
Alan S. Weinstein, D.C. ran a state of the art, waiting list multidisciplinary, multi-physician practice for over twenty five years, combining neurology, radiology, exercise rehabilitation, biochemistry, Chinese medicine, acupuncture and chiropractic. He had so many referrals that he had to refer them to other physicians in his area as he was unable to keep up with the demand for the Wellness care he created.
He was one of the first physicians to achieve three separate certifications in exercise rehabilitation in the United States. He served on the Quality Assurance Committee of the American Chiropractic Association, where he formulated the Rehabilitation Guidelines from which all other chiropractic physicians had to adhere. He completed the ACA Neurology Diplomat program and was honored as valedictorian of his class. He has achieved certifications in ADHD and Learning Disabilities, Vertigo, Applied Kinesiology, Hair Tissue Mineral Analysis, Detoxification, Metabolic Typing and Functional Diagnostic Nutrition.
His leadership and entrepreneurial spirit paved the way in the managed care arena, where he was a founder and board member of the Managed Care Network. He was the first chiropractor ever selected to serve as a panel physician for Blue Cross/ Blue Shield Capitol Care. He was also chosen as a panel physician for Prudential (Prucare) Insurance, Giant Food Stores, Travelers Insurance, A.I.I.A. / P.P.O., Health Care, Focus, and CorVel. He served as an Independent Medical Examiner for Hartford Insurance, Kemper Insurance, and Mediq Claims Review. He was accepted as a Life Member in the National Registry of Who’s Who in recognition of exemplary service, both to the community and to the profession. He served on the board of the International College of Applied Kinesiology.
He then decided to give up practicing and devote his time to marketing. He soon wrote, directed, and stared in his own television long form infomercial featuring an exercise device of his own invention. During this time he worked with Eric Stilson who many of you know for his hugely successful marketing campaigns for HealthRider, Bowflex and the AbDoer.
He honed his media skills with Mercury Media and Euro RSG the largest media buyers in the world. He then went on to work with some of the top innovators in internet marketing today.
He began to work with Alex Mandossian one of the most if not the most successful marketer in the world who has generated over $473 million dollars online for himself and his affiliates. As a result Dr. Weinstein created a 7 figure business helping health-care professionals use podcasts to build their practice. He then created the first lead generation/ follow-up marketing SYSTEMS for healthcare professionals which he still runs actively today.
Currently, Dr. Weinstein specializes in helping his clients understand Brain Based Marketing a neurological approach to building your brand. Brain based Marketing is well researched and is some of the most successful marketing done today. His vast marketing experience combined with his knowledge of Brain Based Marketing allows his clients to "Get Above the Noise" of email and Social Media and be guaranteed to reach their audience.
Dr. Weinstein's consistently helps his clients develop the most cost-effective, proven strategies to acquire new customers, expand online search marketing reach, and develop a positive ROI.
Where to find FDN:
Find all our free resources, workshops, and other channels at fdntraining.com/resources.
