Social media plays an increasingly important role in elections globally and is expected to be a key feature of the 2024 Indian elections. Campaigns on social media involve utilising the volatile nature of the medium and capitalising on communicating directly with voters. Dr Joyojeet Pal takes us through potential strategies that each party may use to connect with voters. He also explains the psyche behind certain posts and trends that may take shape over the election. Ms. Tanujja Dadlani, Research Analyst, ISAS, is in conversation with Dr Joyojeet Pal, Associate Professor, University of Michigan, to discuss the role of social media in the upcoming Indian elections.
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Episode 145: India-South Korea Ties
Episode 144: China’s Engagements in South Asia
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Episode 142: India’s Space Sector Boom
Episode 141: The Sri Lankan Economic Crisis
Episode 140: India-Aus FTA - Boost to Bilateral Ties
Episode 139: Political Upheaval in Pakistan
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Episode 136: Indian State Elections - Punjab
Episode 135: Indian State Elections - Uttar Pradesh
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Episode 131: Pakistan’s National Security Policy
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Episode 129: South Asia Outlook 2022 - Bhutan
Episode 128: South Asia Outlook 2022 - The Union Budget of India
Episode 127: South Asia Outlook 2022 - Afghanistan
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