Technology is dramatically changing the way consumers engage. On this episode, host Vicki Lins and Jill Rosengard Hill, EVP, Magid, reveal key discoveries from their recent study on how technology is changing consumer behavior. The conversation offers insights to anyone looking for a future-forward read on the preferences and expectations of tomorrow's consumer.
Jennifer Koester: How brands are using advertising to complement the viewing experience
Margaret Dean: Using Anime to Champion Underrepresented Voices and Audiences
John Hendricks: The next great migration of viewers
Kartik Hosanagar: How Algorithms Are Shaping Our Lives and How We Can Stay in Control
Kathleen Finch: Creating Cohesive Brand Partnerships Opportunities
Dan Fienberg, TV Critic: What makes for great TV?
Chris LaPlaca: Managing a company’s brand in a connected world
Wared Seger: Understanding the complexities of data science today
Liz Janneman: The art of cultivating superfans, culture and ad support rely on creating an immersive experience
Barry Jossen Part 2: It’s about wireless: we no longer must be tethered to our wall to watch TV
Barry Jossen Part 1: It’s about wireless: we no longer must be tethered to our wall to watch TV
Sarah Aubrey: Programming hits for today’s sophisticated audience
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