#577 You Are Not Your Business

More than a Few Words is a marketing conversation for business owners hosted by Lorraine Ball

As a business owner, sometimes it is hard to figure out where your business ends and you begin. It can be challenging to create a separation between your identity and your business, but it is incredibly important for your health and the health of your business. 

Our guest Michael Reynolds says that too often, small business owners feel as if their identity is their business.  They work long hours,  often sacrificing family and personal priorities for the business. Customer feedback and the success or problems they have in their business, become tightly integrated with their personal kind of mental state.  

Not only is this a challenge day to day, but this lack of separation also prevents you from thinking and planning for your end game.

About Michael Reynolds

Michael is a parallel entrepreneur and former digital marketing agency owner. After owning a digital agency for 23 years, he founded and co-founded four new businesses (including Elevation Financial) Since selling his agency in 2018, he has had the time to focus on new ventures and grow his advisory firm.

He is also the host of  a weekly personal finance podcast called Wealth Redefined®