Kendra Aronson is the author of the San Luis Obispo Farmer’s Market Cookbook, which is now in its third printing. Kendra produced every bit of the project, from crowdfunding and writing to photography, editing, self-publishing and marketing. She’s also a food stylist for big shoots with brands like Target, Pillsbury and others. Kendra talked with me about the importance of having a dedicated space for her work, about why she became so passionate about food in the first place, and why she’s not drinking so much booze these days.
Website: kendraaronson.com
Instagram: @kendraaronson
Nancy Ulloa, winemaker and owner, Ulloa Cellars, Paso Robles, California
Full of Life Flatbread, Clark Staub, chef and restaurateur, Los Alamos
Mike Gin and Andrew Gin, authors, ”The Mee Heng Low Gin Family Cookbook,” San Luis Obispo
Penni Monroe and Morgan Monroe, owners, Hush Harbor Bakery, Atascadero
Travis Watson, chef, Hotel Californian, Santa Barbara
Susan Feniger and Liz Lachman, celebrity chef and filmmaker, Los Angeles
Abe and Courtney Stevens, distillers and owners, Humboldt Distillery, Fortuna
Zachary Ahrenholtz, chef, Golden Gate Saloon & Holbrooke Hotel, Grass Valley
Ashley Chaney, food podcaster, ”Dear Food,” Los Angeles
Nicky Giusto, baker and miller, Central Milling, Petaluma
Gina + Mikey Giugni, winemakers, Lady of the Sunshine + Scar of the Sea Wines and Cider, Pismo Beach
Justin Trabue, winemaker and activist, Lumen Wines, Santa Maria
Simonne Mitchelson, winemaker and activist, Los Olivos
Jerime Ford, pitmaster, San Luis Obispo
Dylan Jones, Executive Director, One Cool Earth, Santa Maria
Anita Sahi, owner, Copia Vineyards & Winery, Paso Robles
Mara The Helper, entrepreneur, influencer and helper, Tokyo
Marbue Marke, winemaker and consultant, Napa Valley
Raymond Smith, winemaker and owner, Indigené Cellars, Paso Robles
Shanté Norwood, baker and owner, Té’Stees Cupcakes, Lompoc
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