Founder of The North Face, Hap Klopp shares how it was created and what this company represents to him. During his 20 years as president and CEO, The North Face was recognized for being one of the best-managed companies in its industry, for both the quality of its products and the investment in its employees. Hap has found that success comes from disrupting the status quo. Find out how a kid from Spokane sold his family window business, moved to San Francisco, and founded one of the world’s largest and most recognizable adventure brands.
Discover what it truly means to disrupt an industry!
What we’re talking aboutBorn and raised in the outdoors of Spokane, Washington, Hap Klopp realized from a young age that the corporate environment was not for him. He credits his values instilled by his parents, schooling, literature, and athletic activity, as giving him the self-confidence to develop his own philosophies and principles. After taking over the family window business at just 20 years old, he soon discovered the business wasn’t big enough to be competitive and decided to sell the company while earning his MBA at Stanford. He knew he had a natural instinct for branding, sales, and marketing, but disagreed with planned obsolescence, gender and language discrimination, among other attributes often found in the corporate world. Hap felt that to build a great company, you just needed the best people, no matter their background. Self-described as idiosyncratic, he knew early on what he wanted to do with his life: to have fun, be in the outdoor business, and change the world.
The Plan To Disrupt the Entire Camping BusinessAfter finishing his MBA in 1967, Hap worked on a business plan to go into the outdoor business. He knew in order to bring in cash flow, he needed to get into something that already existed, which would ultimately buy him time to use his innovation to develop new products and “disrupt the general camping business.” Utilizing materials from the war effort in Vietnam, Hap was able to lead the design of camping products that were 50% lighter than what was in the current market place. This innovation ended up creating a whole new segment, known as a backpacking business, which built the brand of The North Face as we know it today.
Looking To The Future and Shaking Up The Healthcare System As We Know ItDue to the company’s exponential growth rate, after 20 years of running the business, Hap found himself spending the majority of his time meeting with external investors, who all had their own ideas of how he should be running things. Remembering that he got to where he was because he loved innovation and exploration, rather than business meetings, Hap decided it was time to sell the company and move towards the next set of adventures. These included starting a branding consulting company, authoring multiple books, speaking around the globe, and teaching at various universities to just name a few. Looking to the future, Hap says he is most excited to see how the healthcare system will be disrupted by digitization, democratization, and globalization.
How are you disrupting your industry?
Links MentionedThe North Face
Cat’s Cradle by Kurt Vonnegut
Henry David Thoreau’s “Walking”
Lao Tzu’s Tao Te Ching
Reviv
SponsorWildstory
TimestampsBGBS 073: Lauren Gropper | Repurpose | It's More About the Mission
BGBS 072: Chad Hutson | Leviathan | The Business of Creativity
BGBS 071: Maurice Cherry | Creative Strategist | The Restorative Power of Play
BGBS 070: Gregg Treinish | Adventure Scientists | Moving at a Human Pace
BGBS 069: Don Wenner | DLP Real Estate Capital | How Do You Instill Grit?
BGBS 068: Coach Jimmy | Speaker/Story Coach | Are You Willing to Be Willing?
BGBS 067: Margaret Hartwell | Archetypes In Branding | What’s the Deeper Meaning?
BGBS 066: Gregg Bagni | Alien Truth Communications | Only the Clever Survive
BGBS 065: Marlo Vernon | CarePenguin | You Just Have to Go For It
BGBS 064: Bill Creelman | Spindrift | You Have to Be a Little Hardheaded
BGBS 063: Douglas Davis | The Davis Group | Decide to Learn Something New
BGBS 062: Dr. Sarabeth Berk | More Than My Title | What Do You Do??
BGBS 061: Beau Haralson | ScaleThat | Find YOUR Success In Its Season
BGBS 060: Tim Parr | CADDIS | Own Your Age
BGBS 059: Chris Kirby | Ithaca Hummus | It's Simple.
BGBS 058: Kris Fry | Smartwool | It’s an Experiment
BGBS 057 - BONUS: Jay Ferracane | Storytellers Are Bullsh*t
BGBS 056: Tamer Kattan | Comedian | Listening Is the Cost of Being Heard
BGBS 055: Mike Rohde | Sketchnotes | No One Has Your Persnickety-ness
BGBS 054: Andy Starr | Level C | Different Is So Important
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