This week, I’m chatting with Steve Portigal, who is the Principal of Portigal Consulting and the Author of Interviewing Users. We discuss the changes that prompted him to release a second version of his book 10 years after its initial release, and dive into the best practices that any team can implement to start unlocking the value of data product UX research. Steve explains that the key to making time for user research is knowing what business value you’re after, not simply having a list of research questions. We then role-play through some in-depth examples of real-life experiences we’ve seen from both end users and leadership when it comes to implementing a user research strategy. Thhroughout our conversation, we come back to the idea that even taking imperfect action towards doing user research can lead to increased data product adoption and business value.
Highlights/ Skip to:
125 - Human-Centered XAI: Moving from Algorithms to Explainable ML UX with Microsoft Researcher Vera Liao
124 - The PiCAA Framework: My Method to Generate ML/AI Use Cases from a UX Perspective
123 - Learnings From the CDOIQ Symposium and How Data Product Definitions are Evolving with Brian T. O’Neill
122 - Listener Questions Answered: Conducting Effective Discovery for Data Products with Brian T. O’Neill
121 - How Sainsbury’s Head of Data Products for Analytics and ML Designs for User Adoption with Peter Everill
120 - The Portfolio Mindset: Data Product Management and Design with Nadiem von Heydebrand (Part 2)
119 - Skills vs. Roles: Data Product Management and Design with Nadiem von Heydebrand (Part 1)
118 - Attracting Talent and Landing a Role in Data Product Management with Kyle Winterbottom
117 - Phil Harvey, Co-Author of “Data: A Guide to Humans,” on the Non-Technical Skills Needed to Produce Valuable AI Solutions
116 - 10 Reasons Your Customers Don’t Make Time for Your Data Product Initiatives + A Big Update on the Data Product Leadership Community (DPLC)
115 - Applying a Product and UX-Driven Approach to Building Stuart’s Data Platform with Osian Jones
114 - Designing Anti-Biasing and Explainability Tools for Data Scientists Creating ML Models with Josh Noble
113 - Turning the Weather into an Indispensable Data Product for Businesses with Cole Swain, VP Product at tomorrow.io
112 - Solving for Common Pitfalls When Developing a Data Strategy featuring Samir Sharma, CEO of datazuum
111 - Designing and Monetizing Data Products Like a Startup with Yuval Gonczarowski
110 - CDO Spotlight: The Value and Journey of Implementing a Data Product Mindset with Sebastian Klapdor of Vista
109 - The Role of Product Management and Design in Turning ML/AI into a Valuable Business with Bob Mason from Argon Ventures
108 - Google Cloud’s Bruno Aziza on What Makes a Good Customer-Obsessed Data Product Manager
107 - Tom Davenport on Data Product Management and the Impact of a Product Orientation on Enterprise Data Science and ML Initiatives
106 - Ideaflow: Applying the Practice of Design and Innovation to Internal Data Products w/ Jeremy Utley
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