Our guest is Shari Johnston who is the senior vice president of marketing at Radius and has an illustrious career in marketing. At some point we are going to talk about Santa.com I promise but before we get to that we will talk a few other things.
Some of what they discussed included:
Where are the places that you are putting bets on to drive marketing results in 2017?
What are some of the best practices you see working that can help B2B companies continue innovate and be successful and proactive on the acquisition side but really to take a full lifecycle, full lifetime value approach to the customer?
What does it take to run and execute marketing in that fast-paced environment where you are expecting and hoping, the entire company wants fast results but that doesn’t always jive with buying cycles, doesn’t always jive with just what it takes to do marketing, right? How do you balance that tension?
What about the cultural changes that are sometimes involved in helping organizations, helping sales, helping executive team, helping a board rethink how to look at what marketing is doing more on the quality versus quantity standpoint?
Were there any growing pains or I guess like migration pains as you moved the way marketing is perceived from a volume-based story to a quality at conversion-based story? Was that difficult for even sort of sales counterparts let alone C-suite and board to understand and get behind?
Listen to the show for the answers and more.
New Insights & Benchmarks for Customer Experience
How CROs Can Flip the Relationship with Finance
Making Sales Enablement Stick
Future-Proof Demand Strategies That Work
Marketing in a Crypto World
Influencing ABX Pipeline with Executive Event Experiences in a Post-COVID World
The New Rules for Managing Remote & Hybrid Sales Teams
The (Surprising) State of B2B Lead Engagement
How You Can Stop Selling Out and Start Selling In
B2B Brand (and Rebranding) Best Practices
Embracing the Complexity of Successful B2B Marketing
How the Dark Web Can Shine a Positive Light on Your Sales Pipeline
Sustainable Marketing in Action
Get Inside the Mind of your CFO
Building a High-Growth Marketing System on a Lean Budget
What Happens When Servant Leadership Meets Sales
Leveraging Video for Sales & Marketing Success
Managing and Measuring Marketing Performance
Why Can’t Product and Marketing Just Get Along?!
What is the Future of Marketing Work?
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
Better Advertising with BTR Media
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström