This week we speak with Penny Norman, Strategy Director at Rescue, a behavioural change agency working with Governments and non-profits to tackle behavioural health campaigns in the U.S, specifically nicotine, cannabis and opiods.
https://rescueagency.com/
https://www.linkedin.com/in/pennynorman/
https://rescueagency.com/webinars
We talk about the subcultures within the 'teen' bracket, how to engage youth audiences to influence behaviour, whether that's preventative or informative and Penny shares lots of advice on how to improve the conversation, better understand the drivers of drug use and to develop the right mix of measures to indicate attitude and behaviours are changing.
Penny mentions...
Stoner Sloth campaign https://www.theguardian.com/society/2015/dec/20/stoner-sloth-anti-drug-campaign-gets-reality-check-as-medical-experts-walk-away
YMCA $10 a day childcare https://www.owensoundsuntimes.com/news/local-news/ymca-child-care-refunds-start-toward-average-10-per-day-promise
Laced and Lethal in King County https://www.lacedandlethal.com/
Research using fake teen accounts to test how easy it is to use Instagram to access drugs https://www.businessinsider.in/tech/news/instagram-makes-it-very-easy-for-teens-to-find-drugs-on-the-platform/articleshow/88157357.cms
Meta legit script approval https://en-gb.facebook.com/business/help/787684018620830
Nafisa Shafiq from the University of Leeds on Allyship in Student Communications
Emma Leech from Nottingham Trent University on What’s Next for Higher Education
Jim Dickinson from WONKHE on What’s Next for Higher Education
Dr Thomas Curran from the London School of Economics on Perfectionism and Mental Health
Sue Jones from Ditch the Label on Online Life and Bullying
How to reflect youth voice with Dave Musson
Behaviour change and health messages with Dr. Emma Ross
Behaviour change and health messaging with Shayoni Lynn
Behaviour change and health messages with Leanne Hughes
Working and creating with young people with Amy Kean
Working and creating with young people with Jay Richards
Working and Creating with Young People with Harry Beard
Technology and the student experience with Nathan Monk
Technology and the student experience with Eric Stoller
The power of the youth vote with Jessica Blair
The importance of parental influence with Amanda Vernalls
The importance of parental influence with Nick Richardson
The importance of parental influence with Simon Lucey
How to build an online community with Cat Prill
How to Build an Online Community with Emma Gilmartin
Join Podbean Ads Marketplace and connect with engaged listeners.
Advertise Today
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström
AI Explored