Market share was traditionally viewed within retail brick & mortar, but in the post-pandemic world, it’s expanded to include omnichannel and even share of stomach. IRI’s Kurian Thomas, COO of Retail and Retail Executive John Holtzapfel talk about metrics that can help CPGs and retailers measure their success in 2021 and beyond.
Learn about these topics:
[1:21] Recap of 2020
[2:58] Lapping early pandemic growth
[6:00] The challenges with traditional metrics
[9:43] Using market share to gauge performance
[13:16] Retailers and market data trends
[15:37] Unlocking a true understanding of performance
[22:51] New households and buyers
[25:40] Key takeaways
Turning the Tide of Tech
How CPG Retailers Can Rewrite Their Summer Playbook
Bold, Healthy Options Lead the Sweets & Snacks Innovation Awards
Complete Wallet’s Total Omni Shopper View
CPG Retail’s Role in Lifting Consumer Confidence
Consumer Insights from Mobility and Transportation
Leveraging the Complete View of the Beauty Market
Observations and Insights Across the Retail Landscape
Food and Beverage Consumer Trends — Frugal Fatigue
Fresh Pulse: Strategies Amid Declining Volume
The Future of Snacking
Fresh Pulse: Addressing the Challenges of 2023
Consumer Demand Revealed in Book Sales
CES Podcast No. 4: How Tech is Enhancing the Consumer Experience
CES Podcast No. 3: IT and TV Highlights from CES
CES Podcast No. 2: Technology for a Better Life
C-Suite Conversations: Creating a Sustainable Industry to Nurture Future Generations
CES #1: Where Consumer Products Meet Their Future
Dairy Discovery
Innovation Brightens the Outlook for Frozen Foods
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlstrom
The Goal Digger Podcast
B2B Agility™ with Greg Kihlström