Market share was traditionally viewed within retail brick & mortar, but in the post-pandemic world, it’s expanded to include omnichannel and even share of stomach. IRI’s Kurian Thomas, COO of Retail and Retail Executive John Holtzapfel talk about metrics that can help CPGs and retailers measure their success in 2021 and beyond.
Learn about these topics:
[1:21] Recap of 2020
[2:58] Lapping early pandemic growth
[6:00] The challenges with traditional metrics
[9:43] Using market share to gauge performance
[13:16] Retailers and market data trends
[15:37] Unlocking a true understanding of performance
[22:51] New households and buyers
[25:40] Key takeaways
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Cannabis Outlook 2022 and Beyond
February 2022’s Fresh Pulse
CPG Demand, Supply and Inflation Outlook
Private Brand Landscape
C-Suite Conversations: Directing Digital Transformation
January 2022’s Fresh Pulse
C-Store: A Story of Resiliency to Drive CPG
Supporting SNAP Shoppers
C-Suite Conversations: The Business of Joy
Highlighting Home Care
Fresh Perspectives with Jonna and Sally: Setting the Holiday Table
Sustainable Products Continue to Drive Sustainable Growth
C-Suite Conversations: Working Toward Seamless Omnichannel Experiences
A Refresh of Baked Goods
C-Suite Conversations: Growing through Innovation, Insights and Acquisition
Fresh Scorecard: Summer 2021
A Recipe to Reignite Meat Alternatives
C-Suite Conversations: Candy Brings Joy. Always.
Fresh Opportunities for Sustainability-Minded Shoppers
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