Market share was traditionally viewed within retail brick & mortar, but in the post-pandemic world, it’s expanded to include omnichannel and even share of stomach. IRI’s Kurian Thomas, COO of Retail and Retail Executive John Holtzapfel talk about metrics that can help CPGs and retailers measure their success in 2021 and beyond.
Learn about these topics:
[1:21] Recap of 2020
[2:58] Lapping early pandemic growth
[6:00] The challenges with traditional metrics
[9:43] Using market share to gauge performance
[13:16] Retailers and market data trends
[15:37] Unlocking a true understanding of performance
[22:51] New households and buyers
[25:40] Key takeaways
COVID-19’s Impact on CPG Retail Transformation
Charting a Healthy Course in Center Store
Product Innovation Through a New Product Pacesetter’s Lens
An IRI New Product Pacesetter Conversation with The Food Institute
COVID-19 Through the Consumer Lens
How Brands Can Win in Economic Upheaval
America is Cooking and Meat Sales are Up
Reimagining Service Retail Post-COVID-19
Dairy in a Stay-at-Home World
Abundantly Cautious About Measurement During a Pandemic
How Italians Are Spending Their Time During COVID-19 Lockdown
Advertising Lessons from Past Crises
CPG Retail Lessons from Italy
Fresh Perspectives: COVID-19 Impact on Fresh
COVID-19’s Impact on CPG and Retail
How to Advertise During a Pandemic
Understanding CPG and Retail Supply Chain in a COVID-19 World
COVID-19’s Impact on CPG Retail (March 24, 2020)
As the Advertising World Turns – Your Audience is More Important Than Ever
Convenience Store Trends and Truths Shaping CPG
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