Market share was traditionally viewed within retail brick & mortar, but in the post-pandemic world, it’s expanded to include omnichannel and even share of stomach. IRI’s Kurian Thomas, COO of Retail and Retail Executive John Holtzapfel talk about metrics that can help CPGs and retailers measure their success in 2021 and beyond.
Learn about these topics:
[1:21] Recap of 2020
[2:58] Lapping early pandemic growth
[6:00] The challenges with traditional metrics
[9:43] Using market share to gauge performance
[13:16] Retailers and market data trends
[15:37] Unlocking a true understanding of performance
[22:51] New households and buyers
[25:40] Key takeaways
Fresh Perspectives: From Silos to Solutions – How Grocery Retail Can Catch Up With Today’s Consumers
Important update on the 2020 IRI Growth Summit in the U.S.
Maximizing Ad Spend with Multi-Touch Attribution
The Business Case for Cannabis
Healthy Trends from the Dairy Case
Evolution of and Opportunities for Cannabis in the CPG Marketplace
Leveraging Deli to Grow Total Store Sales
The Role of E-Commerce in Impulse Snacking
Tap Into High-Potential Fresh Shoppers
The Seven Deadly Sins of New Product Innovation
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