I reflect on where we are in the sales world in this episode.
I consider the 3 main channels to start a sales conversation:
The telephone
Social Selling
- all of which are dead and don't work. Or do. Depending on whom you follow.
I then take a look at Gartner's 7 new technologies that will completely change sales between 2024 and 2030 :
Multimodality
Generative AI
AR & VR
Emotion AI
Digital Twin of the Customer
Digital Humans
Machine Customers.
I consider each of these and how they may or may not fit in sales as we believe them to be.
I then reflect on a post I saw from Tom Goodwin, challenging business on "disruption" and how this is the same for Sales.
This leads me to talk to the podcasts I recorded with Jenna Pipchuk of Smart Technologies, born out of the article by Brent Adamson in Feb 2022 - Sales & Marketing is Obsolete.
I end with my thoughts on the most essential aspect of these predictions.
Your customers, past, present and future.
What do you think the future holds for Sales?
Links :
Podcast with Brent Adamson - Death of a Sales man https://alexanderlow.podbean.com/e/the-death-of-a-sales-man/
Podcast with Jenna Pipchuk - Are you becoming obsolete https://alexanderlow.podbean.com/e/are-you-becoming-obsolete/
Gartner https://www.gartner.com/en/articles/7-technology-disruptions-that-will-completely-change-sales?utm_medium=social&utm_source=linkedin&utm_campaign=SM_GB_YOY_GTR_SOC_SF1_SM-SWG&utm_content=&sf262825364=1
Tom Goodwin LinkedIn Post https://www.linkedin.com/feed/update/urn:li:activity:7010598777816240130?updateEntityUrn=urn%3Ali%3Afs_feedUpdate%3A%28V2%2Curn%3Ali%3Aactivity%3A7010598777816240130%29
Battle lines have been drawn. AI vs Sales.
Why LinkedIn should be seen as a sales tool for Professional Services
Will you be in the 1% on LinkedIn for 2019?
Digital Transformation, is not about Digital
Why social needs to be part of your go to market strategy
Why you should not be focussing on AI in Sales & Marketing
Don't be invisible - doubling your pipeline with Social
I discuss the 5 myths of Social Selling
why CRM needs to be social
SDRs is the end nigh?
it's time to stop hiding & be yourself
Has a sales person's role actually changed that much?
Is your Corporate culture social?
What I learn't leading a Social Selling programme
Why Sales Navigator is the best lead generation tool
Sell through your network, not to it
if you are not talking on social, then no one is listening
How to build your Personal Brand online
Is it time to ditch traditional sales metrics?
What is the value of your network?
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