Social media business models centre on selling the attention of their users to the highest bidder. If there is an issue with this model, then are we as marketers, part of the problem? There is no doubt that the data collected by social media platforms allows well targeted marketing, so marketing should be more effective and feel less intrusive. That in itself has to be a good thing. But as with all tools, the real issue is not the tool itself, but what people do with it.
S3E4 - Communicating via content
S3E3 - Choosing the right host for your website
S3E2 - Own your website as a marketing tool
S3E1 - Technology & expertise in the real world of business
S2E25 - "You have two ears & one mouth, use them in that proportion"
S2E24 - Stronger marketing during change
S2E23 - The right tools for the right job
S2E22 - The value of real human interaction
S2E21 - Why is true creativity so rare?
S2E20 - The Working From Home Conundrum
S2E18 - Getting Over the Line
S2E17 - The Pricing Challenge
S2E16 - The importance of good WordPress hosting
S2E15 - Podcasts: The Marketing Tool
S2E14 - Dashboards & Data
S2E13 - Partnerships for Performance
S2E12 - Adapt and Survive
S2E11 - The Rise of the Webcast
S2E10 - Effective Communication
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