In this episode of the Matter Menality Podcast, Ben interviews Max Waldron, the owner of The Performance Hub Gym. Together they bring their complimenting view of in-person and online coaching styles, and why ethical and humanistic approaches to coaching seem to be rarer than in the olden days when coaches took the time to understand their athletes and clients to understand what makes them tick, what helps them perform, and the times in which an individual requires empathy from their coach. A great listen for athletes and coaches who currently run businesses.