Rick Cesari has been a pioneer in the Direct Response advertising industry since the early 90s, and his Brand Response strategies have helped build many iconic brands that you have probably heard of (like Sonicare, The George Foreman Grill, and OxiClean). He is the author of "Buy Now, Creative Marketing that gets Customers to Respond to You”, "Your Marketing and Building Billion Dollar Brands”, and “Video Persuasion”.
Rick continues to be on the cutting edge of new Brand Response advertising campaigns, creating and implementing innovative cross-platform strategies with digital and mobile ventures for his clients and is currently focusing on video marketing as a leading media direct response platform for increasing product sales.
During today’s episode Rick and I talk about video marketing infomercials and video persuasion. More specifically, we dive into how you can use video persuasion among your social media channels in order to boost your marketing.
My big takeaway from this episode is that you need to start getting more video testimonials from your customers and clients.
In this broadcast, Rick and I talk about:
How to Connect with Rick:
Get the Latest Broadcasts of In The Trenches on Your Favorite Podcast Platform:
Subscribe to In The Trenches on iTunes
Listen to In The Trenches on Spotify
Get your weekly dose of In The Trenches on Google Play
How You Can Support In The Trenches
Did you enjoy today's broadcast of In The Trenches? Please click here to leave an honest rating and review on iTunes. Your review helps me spread the word of this podcast, which allows me to line up amazing guests and continue to produce this podcast ad-free. Thanks so much in advance for your support.
ITT 097: How to Write Daily Emails That Will Boost Revenue with Ben Settle
ITT 096: How to Overcome Destroyers of Wealth with Garrett Gunderson
ITT 095: How to Improve Your Customers' Course Completion Rates with Chris Badgett
ITT 094: How to Minimize Risks When Scaling Your Business with Dave Bayless
ITT 093: How to Get Massive Visibility at Virtually No Cost with Steve Olsher
ITT 092: How to Be Globally Competitive with Ben Green
ITT 091: How to Become a Better Freelancer with Carrie Dils
ITT 090: How to Use the SSF Method to Create a High-Converting Sales Funnel with Scott Oldford
ITT 089: How to Take Your Freelancing Business to the Next Level with Ryan Waggoner
ITT 088: How to Drive Innovation in Your Startup with Scott Bales
ITT 087: How to Create a Platform with Marshall Van Alstyne
ITT 086: How to build a Business as a Millennial with Mojca Mars
ITT 085: How to Position Your Company for Rapid Growth with Philip Morgan
ITT 084: How To Become an Effective Leader with Jonathan Raymond
ITT 083: How to Build a 6-Figure Sales Funnel with Keith Perhac
ITT 082: Building a Location-Independent Business with Danny Flood
ITT 081: How to Rapidly Qualify Lucrative Clients with Kurt Elster
ITT 080: How to Put Your Audience First with Jane Portman
ITT 079: How to Scale Your Agency with Brian Cristiano
ITT 078: How to Create Your Content Strategy with Rob Wormley
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Aligned Money Show
Gorse Culture PODcast : The H.R. Detective Agency!
HCI Leadership Revolution
The Ramsey Show
Planet Money