This is something I was told when I did some Sales Training at the start of my career back hen Adam was a lad, and its stuck with me. This week we discuss the importance of listening to and understanding your customers.
If you want to add value to your offering, then understanding your expertise and applying it to make your customers lives easier or more fruitful is a sound strategy.
S3E4 - Communicating via content
S3E3 - Choosing the right host for your website
S3E2 - Own your website as a marketing tool
S3E1 - Technology & expertise in the real world of business
S2E24 - Stronger marketing during change
S2E23 - The right tools for the right job
S2E22 - The value of real human interaction
S2E21 - Why is true creativity so rare?
S2E20 - The Working From Home Conundrum
S2E19 - The Social Dilemma - Are we part of the problem?
S2E18 - Getting Over the Line
S2E17 - The Pricing Challenge
S2E16 - The importance of good WordPress hosting
S2E15 - Podcasts: The Marketing Tool
S2E14 - Dashboards & Data
S2E13 - Partnerships for Performance
S2E12 - Adapt and Survive
S2E11 - The Rise of the Webcast
S2E10 - Effective Communication
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