During the pandemic many people started businesses and even more are sitting in a corporate role right now thinking you're going to start a business and leave the 9 to 5 behind. That's all great, but when the elation of the start up phase is over, you need to be able to sustain that new business through the long run.
Anna Lundberg suggests you need to start with your "why". If you are not clear about why you do what you do, what you want to accomplish as a person and a business it will be hard to find real success.
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