My conversation with Brandon Smith, NOOMA co-Founder, took place as he was driving with his brother and two work colleagues in a car from Cleveland to Baltimore for a Natural Products Expo show. Exactly what entrepreneurs are doing every single day of the year. Really appreciated Miami University’s Director of External Relations and alum Nick Petraglia for connecting the dots and making the conversation happen. Brandon articulately explains the origin of NOOMA – an organic electrolyte drink and what it is going to take to win in the beverage game. He has incredible fortitude, dedication and a clear sense of direction….but as in all new businesses, not without some bumps. He explains the bumps and how he has overcome them. His story about staying up to 3am on this product while his hockey team had a game 7 the next day is…well….just perfect.
Jeff Pegues: Justice & Homeland Security Correspondent, CBS News
Charlie Metzger: EVP, Detroit Pistons
Mike "Doc" Emrick: Play-by-Play Announcer, NBC Sports
Kathryn Stalmack: SVP & General Counsel, BioScrip
Andy Sauer: Founder, Hilo Nutrition
Christie Currie: Founder, Zandaland
Mark Lacker: Professor, Miami University
Tim Sweetwood: President, C3 Presents
Jon Podany: CEO, Arnold Palmer Enterprises
Jeff Brunka: Global Alliance Lead, Amazon Web Services
Susan Canavari: Global Head of Brand Experience Development, JPMorgan Chase & Co.
Andy Blackburn: VP New Business, Marquee Sports & Entertainment
Jeff Berding: President & General Manager, FC Cincinnati
Steve Carlin: Global Brand Strategist
David Fleming: Senior Writer, ESPN The Magazine
Andy Gloor: Managing Principal, Sterling Bay
Beth Herrington: Partner, Morgan Lewis
Jeff Immel: Creative Director, Weber Shandwick
Lisa Schrader: Head of Operations & Chief of Staff, Luminary Media
Kevin George: CMO, Harvest Health & Recreation
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