Jenny Scott is one of the founding partners of Apella Advisors, the strategic communications consultancy launched in London in April this year. Scott, who was executive director of communications at the Bank of England and a previous BBC Politics Show presenter, joins Maja Pawinska Sims in the Echo Chamber to talk about the agency's first report on how brands can prepare for the impact of "the swing of the corporate pendulum" towards purpose after years of focus on short-term maximisation of profits.
State of the Asia-Pacific PR industry, with Emma Dale
A public relations textbook for a new era
Misinformation Battlefields with WHO and NewsWhip
Nepean's Gavin Davis on "corporate body language" and ESG
Mastercard's Raja Rajamannar
Vaccine Confidence with Novavax's Silvia Taylor and Crisp's Adam Hildreth
Connect2’s Rich Williams on the human side of tech PR
Stephanie Cutter On Pivoting Political Traditions Amid Unprecedented Tragedy
How 2020 Changed Influencer Marketing
Proving That Coverage Equals Capital
MSL’s Chris McCafferty On Digging Into Consumer Beliefs
Sling & Stone's Vuki Vujasinovic
Luminaries Mentoring Series: Google's Lily Lin + Maureen Lippe
Milk & Honey On Building A Sustainable Agency
Covid Comms Challenges For Science & Social
Fighting the Infodemic: Covid-19 + Vaccines
Allison + Partners' Lisa Rosenberg On Innovation and Creativity During Challenging Times
Athletes and activism in 2020 (Ep. 250)
The Innovation Driving #BlackLivesMatter's Grassroots Movement (Ep. 249)
Kathy Bloomgarden On Where We Go From Here (Ep.248)
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