How to nail your GTM strategy - The Revenue Hustle #41 - Margaret Irons & Brian Shea

On this episode we discuss all things Go-To-Market (GTM) strategy because if you don't get this right companies struggle to grow. We discuss what is GTM, why it is critical to have GTM alignment, and why most companies get it wrong. We are joined by marketing expert Margaret Irons, founder of Salt and Butter Marketing, and sales expert Brian Shay, founder of Lucrum Partners. This episode is also historic for 2 reasons: it is our first episode with 2 guests and Margaret is the first repeat guest!

 

Their revenue rules:

1. Your go to-market strategy needs to be aligned
2. Map your new customer journey

 

Follow them on LinkedIn:

• Margaret: https://www.linkedin.com/in/margaretirons/overlay/photo/
• Brian: https://www.linkedin.com/in/salesskills/

 

Where you can listen:

• Spotify: https://open.spotify.com/episode/17gufdaFklO2MGOdBpcSJF?si=67624d4ac17a49cb
• iTunes: https://podcasts.apple.com/us/podcast/the-revenue-hustle/id1538449270?i=1000669038792
• YouTube: https://youtu.be/SMrK2TYJpLo