Supplement Engineer Podcast #125: Kenton Engel -- CMO CORE Nutritionals, Merica Labz, Arms Race

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In this episode of the Supplement Engineer Podcast, I'm joined by the Chief Marketing Officer for CORE Nutritionals, Merica Labz, and Arms Race Nutrition -- Kenton Engel.

Kenton is incredibly astute, educated, and witty, and this is one podcast that was a true joy to be a part of.

Show Notes

Topics covered during our discussion:

• Kenton's origins in the supplement industry
• Characterizing the supplement industry as "immature" (not in the sense that you probably think)
• Thoughts on the current model of education
• Targeting consumers
• Why do so many brands struggle to identify a core constituency?
• Kenton's day to day activities
• Thoughts on proprietary blends and ingredient "technology"
• Bodybuilding forums vs social media for intellectual discourse
• Merica Labz imitators
• GDAs --> Berberine
• and MORE!

Where to Find Kenton & Core Nutritionals

Kenton Engel IG: https://www.instagram.com/savage_ginger_beard_/

CORE Nutritionals IG: https://www.instagram.com/corenutritionals/

Merica Labz: https://www.mericalabz.com

Arms Race Nutrition: https://www.armsracenutrition.com

Before You Go...

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