“That Fleetwood Mac skater guy video went viral. How can we go viral?”
The TikTok video that Nathan Apodaca posted of himself skateboarding to the tune of Fleetwood Mac’s “Dreams” while drinking his Ocean Spray hit the salient points of timing and authenticity. PR pros know that this magic can’t be manufactured.
Public relations, despite what people may think, has never been a popularity contest. Public relations that works is based on sustainable strategies, community building, and investing in your customers.
What do you think? We’d love to hear from you at soloprpro.com.
How PR Pros Can Rock That Proposal
In Celebration of Women - Episode 189
Survival of the Smartest: How to Protect your Solo PR Business in Turbulent Times - Episode 188
PR People, Stop Doing the Most - Episode 187
Work Smarter with AI - Episode 186
Purpose and Positive Change - Episode 185
New Year, New Clients: Business Development for 2023 - Episode 184
Succession Planning for Your Stuff -Episode 183
How Southwest Went South and What PR Pros Can Learn from It -Episode 182
Are You Ready to be a Solo PR Pro? -Episode 181
Setting the Stage for Success - Episode 180
End Your Year Strong - Episode 179
Busted Bird, Master Manipulators, and the Year that Was 2022 - Episode 178
Solo PR Pros: Respected and in Demand - Episode 177
Doubts, Delays, and Why You Shouldn’t Go It Alone - Episode 176
We Can’t Keep Up! Twitter Update - Episode 175
Death by a Thousand Tech Applications - Episode 174
The Bird is Free: What this Means for PR Pros - Episode 173
Tricks, Treats and PR - Episode 172
Soloing Together - Episode 171
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