“That Fleetwood Mac skater guy video went viral. How can we go viral?”
The TikTok video that Nathan Apodaca posted of himself skateboarding to the tune of Fleetwood Mac’s “Dreams” while drinking his Ocean Spray hit the salient points of timing and authenticity. PR pros know that this magic can’t be manufactured.
Public relations, despite what people may think, has never been a popularity contest. Public relations that works is based on sustainable strategies, community building, and investing in your customers.
What do you think? We’d love to hear from you at soloprpro.com.
The Untold Story of Navigating Clients Through Thorny Topics - Episode 150
Secrets, Lies, and Client Confidentiality - Episode 149
Measure Twice, Cut Once - Episode 148
Managing Difficult Client Conversations - Episode 147
Nomad, No Problem with Jennifer Donovan of Nova Communications - Episode 146
Why Solo PR Pros Need to Breathe and Hydrate - Episode 145
How Solo PR Pros Can Manage Client Communications - Episode 144
Spring Financial Cleaning for Solo PR Pros - Episode 143
Spring Clean Your Information Diet - Episode 142
Recipe for Research - Episode 141
Managing Uncertain Times with Chip Griffin - Episode 140
In Celebration of Women - Episode 139
Is Content Still Queen? - Episode 138
The Value of Diversity in Organizations - Episode 137
Fall in Love with Your Possibilities as a Solo PR Pro - Episode 136
The ABCs of DEI for PR Pros - Episode 135
How Solo PR Pros Can Keep Writing Skills Sharp - Episode 134
Don’t Let Time Manage You - Episode 133
Get It in Writing - Episode 132
Playing by the Rules - Episode 131
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