“That Fleetwood Mac skater guy video went viral. How can we go viral?”
The TikTok video that Nathan Apodaca posted of himself skateboarding to the tune of Fleetwood Mac’s “Dreams” while drinking his Ocean Spray hit the salient points of timing and authenticity. PR pros know that this magic can’t be manufactured.
Public relations, despite what people may think, has never been a popularity contest. Public relations that works is based on sustainable strategies, community building, and investing in your customers.
What do you think? We’d love to hear from you at soloprpro.com.
Giving Back without Losing Yourself - Episode 130
Fa La La and Favorite Things - Episode 129
Setting Expectations - Episode 128
Gearing Up for 2022: A Look at Consumer Trends - Episode 127
4 Steps to Be Unstoppable in 2022 in Work and Life with Natalee Champlin - Episode 126
Giving Thanks - Episode 125
Is Cash King? Episode 124
C‘mon, Get Happy - Episode 123
Off the Record? - Episode 122
How Not to Pick Sides in a Divided World - Episode 121
Cutting through the Noise - Episode 120
Are We There Yet? Episode 119
Independent Work Study - Episode 118
The Value of Mentorship - Episode 117
Is That Prospect a Good Fit? Episode 116
A Conversation with OnePitch Co-Founder Jered Martin - Episode 115
Business Burnout - Episode 114
Episode 113: Time-saving Tips
Episode 112: Soloing Together
Episode 111: Steak, Sizzle, and Service
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