Inside Apple

Winston Churchill, in talking about the former Soviet Union, described it as “a riddle, wrapped in a mystery, inside an enigma, but perhaps," he said, "there is key and that key is Russian national interest.” After reading Adam Lashinsky’s new book Inside Apple: How America's Most Admired--and Secretive--Company Really Works, I feel we might say the same about Apple. A company that has been for so many journalist and business watchers, a puzzle difficult to solve. But Adam Lashinsky may have found the code. My conversation with Adam Lashinsky: var gaJsHost = (("https:" == document.location.protocol) ? "https://ssl." : "http://www."); document.write(unescape("%3Cscript src='" + gaJsHost + "google-analytics.com/ga.js' type='text/javascript'%3E%3C/script%3E")); try { var pageTracker = _gat._getTracker("UA-6296941-2"); pageTracker._trackPageview(); } catch(err) {}