Big, Hot, Cheap and Right

Throughout the history of America, and its federalist system, different states have personified, both politically and economically, the ethos of a particular era.

New York would came to represent the economic boom of the 20’s and Chicago with its big shoulders, the apotheosis of industrialization. California would represent post war America and the dreams of the golden land with its promise of freedom and education. Today many would argue that Silicon Valley represents the future. But my guest Erica Grieder thinks we need to look toward the Lone Star State.

That a place many of us instinctively turn away from, may be closer than we think to representing the future of America. It's a place that Erica Grieder says is Big, Hot, Cheap, and Right: What America Can Learn from the Strange Genius of Texas. var gaJsHost = (("https:" == document.location.protocol) ? "https://ssl." : "http://www."); document.write(unescape("%3Cscript src='" + gaJsHost + "google-analytics.com/ga.js' type='text/javascript'%3E%3C/script%3E")); try { var pageTracker = _gat._getTracker("UA-6296941-2"); pageTracker._trackPageview(); } catch(err) {}

My conversation with Erica Grieder: