Toastcaster 41 - Do you Golf with only a putter?

When you play Golf, chances are that you will use more than just a putter. So why is that businesses sometimes have only one message? Same goes for communicators. Some deliver the same speech regardless as to who the audience is. Sadly the results are not always as you think. LIsten to our podcast and if you like, you can also read the article at Troy Media.