Why Brainstorming Doesn’t Work - The case for thinking Inside the Box

Who hasn’t sat in endless brainstorming sessions, trying to be creative.  We’re told to think outside the box, to magically conjure up new and different ways of doing things.  Often without structure.  Yet when we look at the history of innovation, we find that there are clearly patterns and techniques that do make a difference.  We find that product after product, innovation after innovation shows very clear methods as to how they were developed.

Marketing and innovation professor Drew Boyd has broken these down in a way that essentially enables us to think Inside the Box, to develop a Proven System of Creativity for Breakthrough Results.

My conversation with Drew Boyd: