#168 Chipotle - Delicious Food and Smart Marketing

Build a brand by not talking about your product? Done well, that strategy is not as crazy as it sounds, especially if you are trying to appeal to the Millennial generation. Chipotle has done just that by focusing their advertising, not on the product, but on their commitment to sustainable farming and more healthy natural foods. 

 

This strategy has delivered tasty bottom line results and strong growth. What can your business learn from Chipotle?  Listen now and find out.