Segmentation, you hear this word constantly but just getting started can be overwhelming and confusing. Instead of trying to get all fancy segmenting based on what people have purchased and ending up with tiny segments that leave you with missed revenue opportunities, focus on segmenting people based on where they’re at in their journey with you and your business.
Today we’re talking about lifecycle segments that work for any business with any size list. Plus we’re covering what to send them and when!
What You’ll Learn
Segmentation, you hear this word constantly but just getting started can be overwhelming and confusing. Instead of trying to get all fancy segmenting based on what people have purchased and ending up with tiny segments that leave you with missed revenue opportunities, focus on segmenting people based on where they’re at in their journey with you and your business.
Today we’re talking about lifecycle segments that work for any business with any size list. Plus we’re covering what to send them and when!
What You’ll Learn
- The 2 most important factors to consider when segmenting your list
- What conditions to use in your segments to properly group your subscribers
- The type of content you should send each group
- How to work this strategy into your regularly scheduled program
Links Mentioned
How to Create Engagement Segments
https://help.klaviyo.com/hc/en-us/articles/360000407272-How-to-Create-Customer-Engagement-Tiers
Episodes Mentioned
How to Create an Email Marketing Calendar
Must-Have Email Automations for eCommerce
Read the Full Transcript
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