This week we speak to The Telegraph’s Head of Newsletters Maire Bonheim, and Deputy Head of Newsletters David Alexander, about the publisher's newsletter portfolio. We talk about why The Telegraph and others are prioritising newsletters, how newsletters can be used at different stages of the subscriber funnel, and what they’ve learned from a community-focused approach to their Politics newsletter.
Marie and David also discuss building a live event from a newsletter brand, and the value of newsletters as a retention tool for the subscriptions-focused publisher.
In the news roundup we have a good chat about The Atlantic’s announcement that it is profitable and has hit the 1m subscriber milestone. We discuss the extent to which investing in high-quality content (longreads, mostly) creates a virtuous circle when it comes to growing subscriptions.
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FT Senior Data Visualisation Journalist John Burn-Murdoch on graphing coronavirus data
Flashes & Flames founder Colin Morrison on surviving digital transformation and the pandemic
The Atlantic International Editor Prashant Rao on bringing the publication to a global audience
Media Voices Live: Publishing in a Pandemic Special
Laptop Mag Editor in Chief Sherri L. Smith on evolving a consumer tech title
The Telegraph Podcast Editor Theodora Louloudis on podcasting's role in growing subscriptions
POLITICO UK Executive Editor Kate Day on the publisher's expansion in the UK
PPA Managing Director Owen Meredith on a successful #AxeTheReadingTax campaign
Singletrack Magazine publisher Mark Alker on reader revenues vs programmatic advertising
The 19th co-founder Amanda Zamora on launching a news brand about women and politics
Future plc Brand Director of Home Interest Paul Newman on multichannel publishing strategies
Mash Media Portfolio Director Duncan Siegle on the synergy between magazines and events
Digital editor of In the Moment magazine Sarah Orme on the emerging market of mindfulness
Freelance Journalism Special
Editor in Chief of The Week Junior US Andrea Barbalich on launching a print title for kids
Evening Standard Executive Producer Chris Stone on the role of video & audio in publishing
MIT Technology Review CEO & Publisher Elizabeth Bramson-Boudreau on transforming a legacy brand
Media Voices: Christmas 2019 Special
Media Voices: Reuters Institute for the Study of Journalism's Nic Newman on news podcasting
Media Voices: Yahoo Finance Editor in Chief Andy Serwer on building a leading finance publication
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