This week we speak to The Telegraph’s Head of Newsletters Maire Bonheim, and Deputy Head of Newsletters David Alexander, about the publisher's newsletter portfolio. We talk about why The Telegraph and others are prioritising newsletters, how newsletters can be used at different stages of the subscriber funnel, and what they’ve learned from a community-focused approach to their Politics newsletter.
Marie and David also discuss building a live event from a newsletter brand, and the value of newsletters as a retention tool for the subscriptions-focused publisher.
In the news roundup we have a good chat about The Atlantic’s announcement that it is profitable and has hit the 1m subscriber milestone. We discuss the extent to which investing in high-quality content (longreads, mostly) creates a virtuous circle when it comes to growing subscriptions.
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A reality check for podcast hype, but publishers seeing solid ROI: Media Moments 2022
Newsletters are finally growing up: Media Moments 2022
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A rollercoaster year for advertising, but some resilience amidst uncertain forecasts: Media Moments 2022
As the streaming wars heat up, a reckoning is coming for traditional TV: Media Moments 2022
Preview: The Publisher Podcast Summit 2022
Medium VP of Content Scott Lamb on the platform’s evolution and vision for the future
PPA CEO Sajeeda Merali on supporting publishers in a changing industry
RocaNews CEO Max Towey on rebuilding the younger generation’s trust in news
Recurrent Media CEO Lance Johnson on acquiring and growing content businesses
Media Voices at Cannes 2022: Day 2
Media Voices at Cannes 2022: Day 1
Special: Key findings from the Reuters Institute’s Digital News Report 2022
Conversations: Unlocking the benefits of software systems consolidation
Morning Brew Managing Editor Neal Freyman on the future of editorial newsletters
Media Voices at FIPP Congress 2022: Rebuilding from Covid
Raconteur Editor Sarah Vizard on using print to drive digital expansion
BehanBox Founder Bhanupriya Rao on telling the stories of women and gender diverse people in India
Digital Director at Rolling Stone UK & Attitude Magazine Charlotte Cijffers on nurturing audiences online
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