This week we speak to The Telegraph’s Head of Newsletters Maire Bonheim, and Deputy Head of Newsletters David Alexander, about the publisher's newsletter portfolio. We talk about why The Telegraph and others are prioritising newsletters, how newsletters can be used at different stages of the subscriber funnel, and what they’ve learned from a community-focused approach to their Politics newsletter.
Marie and David also discuss building a live event from a newsletter brand, and the value of newsletters as a retention tool for the subscriptions-focused publisher.
In the news roundup we have a good chat about The Atlantic’s announcement that it is profitable and has hit the 1m subscriber milestone. We discuss the extent to which investing in high-quality content (longreads, mostly) creates a virtuous circle when it comes to growing subscriptions.
Sign up for our own daily newsletter and community forum at voices.media
Jack Marshall, Co-Founder of Toolkits, on what’s next for subscriptions
The Juggernaut Founder & CEO Snigdha Sur on bringing a business-first mindset to her startup
Lessons from award-winning podcasts: Nature’s Benjamin Thompson
Lessons from award-winning podcasts: The Art Newspaper’s Ben Luke
Lessons from award-winning podcasts: DC Thomson’s Christopher Phin
Lessons from award-winning podcasts: The Week’s Holden Frith
President and GM of Consumer at Yahoo Joanna Lambert on adapting to a changing media landscape
Lessons from award-winning podcasts: The Atlantic’s Vann Newkirk
The Hustle Senior Editor Zachary Crockett on creating a Sunday reading experience via email
Lessons from award-winning podcasts: Immediate Media’s Ben Youatt
Headlines Network Founder Hannah Storm on improving the mental health of people working in the media
Conversations: Next steps for email - monetising inventory and protecting data privacy
Lessons from award-winning podcasts: The Telegraph’s Theodora Louloudis
Mansueto Ventures CEO Stephanie Mehta on leading a modern media business
6AM City Co-Founder Ryan Heafy on creating a local newsletter launch playbook
Awallprintss Founder Abbianca Makoni on covering international communities for Gen Z
Founding Editor at The Fix Jakub Parusinski on cracking the media management puzzle
Editor and Founder of Paranting Magazine Sophia Waterfield on creating a new type of lifestyle magazine
The Ferret’s fact-checking lead Alastair Brian on truth, the media, and trust
MD of the Content Marketing Association Rob John on content marketing’s role in publishing
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
U.S Property Podcast
Aligned Money Show
Gorse Culture PODcast : The H.R. Detective Agency!
The Ramsey Show
Planet Money