This week we speak to The Telegraph’s Head of Newsletters Maire Bonheim, and Deputy Head of Newsletters David Alexander, about the publisher's newsletter portfolio. We talk about why The Telegraph and others are prioritising newsletters, how newsletters can be used at different stages of the subscriber funnel, and what they’ve learned from a community-focused approach to their Politics newsletter.
Marie and David also discuss building a live event from a newsletter brand, and the value of newsletters as a retention tool for the subscriptions-focused publisher.
In the news roundup we have a good chat about The Atlantic’s announcement that it is profitable and has hit the 1m subscriber milestone. We discuss the extent to which investing in high-quality content (longreads, mostly) creates a virtuous circle when it comes to growing subscriptions.
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Bauer CEO Chris Duncan on leading a magazine business through lockdown
Independent Digital News & Media's Jo Holdaway on the importance of data to publishers
Defector VP of Revenue & Operations Jasper Wang on growing an employee-owned newsbrand
MDIF Deputy CEO Mohamed Nanabhay on investing in sustainable media businesses
Decanter Editor in Chief Chris Maillard on refreshing Future’s wine brand for its loyal readers
Conversations: How Eurosport is turning its evergreen content into success in podcasting
The Membership Economy's Robbie Kellman Baxter on developing compelling direct to consumer offers
Columnist and lecturer Bo Sacks on why now is the golden age of publishing
Special: Which publishers won the pandemic?
Mental Floss EIC Erin McCarthy on the title's 20-year mission to make readers smarter
Twitch's Creative Strategy Lead Jack Woodcock on building communities through livestreams
The Fat Zine co-founder Gina Tonic on being an activist vs. being a publisher
WSJ Editor of Live Journalism Kim Last on virtual events as a live magazine
Shado co-founder Hannah Robathan on the magazine as an outlet for activism
The Big Issue CEO Paul Cheal on the magazine’s fight to survive lockdown
Wareable.com's James Stables on surviving a catastrophic loss of search traffic
The Delicate Rébellion's Hannah Taylor on supporting her community's creative passions
The Bureau Local director Megan Lucero on the collaborative future of news
Director of the Reuters Institute Rasmus Kleis Nielsen on why we get news subscriptions wrong
Quartz CEO Zach Seward on charting a new course for the business lifestyle brand
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